lawyer advertising

SueEasy, So Easy It Can’t Be Good, Really

I have a feeling SueEasy is joining the ranks of Avvo and OverLawyered in websites lawyers love to hate. The premise is an interesting one. The implementation….. not so much. I would be interested to know if there are any lawyers out there thinking - ‘wow, what a great idea.’ For prospective litigants I’d be a little skeptical of what showed up on my door after posting my “case”.

Utilize the power of our state-of-the-art web application, to make your voice heard. Forget the Yellow Pages, Forget tedious internet searches, Forget making frantic countless phonecalls! With SueEasy only relevant lawyers interested in your case will contact you themselves!

As for potential litigators - talk about a hairball generator. (cracked ipod screen? credit card terms are ‘nuts’) Looks like a race to the bottom on both sides to me.

I’ll be interested to see if this thing gets off the ground. Despite Michael Arrington’s general protestations, Ambulance Chasers Have A New Home, SueEasy, SueEasy Goes Live - Your Class Action Lawsuit Lottery Ticket, TechCrunch is the biggest PR campaign SueEasy’s got going for it.

What’s not immediately clear is how they plan on making any money. Leads are apparently free for lawyers-

Do you or your Law Firm need more cases? Improve your earning potential exponentially by subscribing and advertising to our database of cases. Constantly updated with fresh litigants! Join now.. for FREE!

(OK, so buried in the FAQ they state they plan on charging lawyers a monthly subscription for advertising and marketing eventually, though it’s apparently free for now.)

© 2008 The Blawgraphy.