Social Innovation Conversations: Pura Vida Coffee

Posted by Luke Gilman

June 1, 2007

From the Social Innovations Podcast comes a talk from John Sage, co-founder and CEO of Pura Vida Coffee. John tells the story of his friend Chris, a friend he met through a Christian fellowship group when they were both in the Harvard Business School. While John went to work for a start up tech company in Seattle before they shipped Windows, Chris went to Central America to work in non-profit work. At one of their annual reunions, Chris brought John a bag of coffee from the town where he was living. John, then working as a consultant to Starbucks, recognized the quality and was astonished at how cheap it was. The idea for Pura Vida was born to meld the social goals of living wages for coffee farmers and a quality product to create a sustainable business model that fed back to the community. Available now at HEB.

[via SIConversations.org]

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